"If a person can do one thing well in their lifetime, that is already a great accomplishment." – Li Guoxiu

Since university, I chose to study in "Mass Communication," which, true to its name, means I had to learn about everything related to communication—marketing, public relations, advertising, film, television, and journalism. Externally, these are all grouped under media or communications, but they're actually quite different from each other.

Indeed, I've been exposed to and have some understanding of all these fields. It may seem like I have many skills, but the problem is that I haven't become particularly specialized in any single area. This made me anxious for a period, knowing I was inadequate, which eventually led to a lack of confidence.

Or, when I did have a particularly strong area of expertise, comparing it to others' work, it was just mediocre. So even when I had two somewhat outstanding talents, they would directly get "averaged out," and I couldn't find my own distinctive edge.

Although we live in a "slash career era" where knowing a bit about different fields is beneficial**, it's equally easy to fall into a state of "unclear positioning."**

From an economic perspective, a product's core competitiveness is formed by highlighting its differences from competitors. In terms of cost competition, consumer perception is a form of "perceptual monopoly."

This "perceptual monopoly" exists because human cognitive and memory capacity is limited. For any given product category, a single consumer can only remember a limited number of brands over time—and these brands are not necessarily those with the highest exposure or largest advertising budgets, but rather the most differentiated ones.

Similarly, in large companies with abundant talent, corporate positions are already occupied by correspondingly qualified people. New graduates are easily overlooked in this tide of competition. Only with sufficient "differentiation" can you be remembered and gain more opportunities.

When someone has researched a field for a long time, that's when they get noticed by "industry stakeholders who need that capability." Therefore, no matter how we continue learning or deciding where to go next, we must first clarify what the overall environment needs and what we personally enjoy. Find that one thing you can genuinely be passionate about and commit to for the long term, then focus on doing it well, doing it big, and doing it with excellence—that's enough.